PKR has partnered with affiliate marketing and software provider Income Access for the forthcoming relaunch of the PKR Affiliates programme.
“Moving PKR Affiliates to the Income Access platform is an important step towards the continued growth of the programme,” said PKR head of affiliates Paul Archer.
“I am confident this move will enable us to further utilise our strengths and provide an improved affiliate experience.”
The programme will be relaunched to include Income Access’s ad serving tool, Traffic Optimisation, which will offer PKR more control over campaign strategy, geo-location targeting to a city level and channel path reporting transparency.
“We’re proud to be partnering with a brand of PKR’s reputation and expect recent technology developments to better support PKR and other leading poker brands,” said Income Access CEO Nicky Senyard.
“The fact that our companies share a commitment to innovation makes this partnership very exciting for us, as well as the affiliate community.”
