Net Entertainment has launched its Extend API framework, which enables operators to build customised gaming experiences, triggered by real-time data.
Extend can help operators increase retention rates and gain a competitive advantage in the market and could also be used to create a social twist on the gaming experience, introducing features such as badges, rewards and improved interaction between players.
“[The launch] continues our mission to drive the online casino market through better games,” said Simon Hammon, chief product officer at Net Entertainment.
“Our commitment to innovation, recently recognised at the IGA Awards, is reflected in this superb product that provides operators the perfect way to keep ahead in an increasingly competitive market place.”
