Gaming analytics specialist Traffic Generation and online gaming operator win2day have formed a partnership that will see Traffic Generation offering the operator marketing insight and expertise.

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Win2day operates the online gaming business of Casinos Austria and Austrian Lotteries, offering casino games, poker, bingo, sports betting and lottery, via online and mobile platforms.

Andy Caras-Altas, CEO for Traffic Generation, said: “We have been working with win2day for sometime and are extremely excited to be chosen to provide even more products and services to such a prominent and respected brand.”

Win2day’s Emmerich Hager added: “We are pleased to work with Traffic Generation's customer insight and marketing experts, and look forward to the exciting prospects this partnership will bring in 2014.”