Having exhibited at ICE Totally Gaming with its biggest ever stand, Betradar has hailed the event a success, calling the sports betting company’s experience “perfect.”

Phil Taylor at ICE

Betradar’s Erik Lorenz said: “The event was perfect for us to meet with great people from across the industry and to showcase our new and superior products. One big trend is still live betting, where we have by far the biggest offer and we have more and more clients signing up for our comprehensive live betting solutions.

“Our other products have also enjoyed great popularity, such as the exciting Live Channel with live sports transmissions for retail outlets or our highly entertaining and revenue-driving virtual-gaming solutions.”

The impressive two-storey stand including around 300sq.m of exhibition space, a lounge area and a new gaming area. As the Official Data Partner of the Professional Darts Corporation, the highlight of ICE for Betradar was the visit by 16-time darts world champion Phil “The Power” Taylor (pictured).