US casino operator Affinity Gaming and Williams Interactive have launched the A-Play Connect Play4Fun Network, an i-gaming and marketing platform customised for the Affinity A-Play loyalty programme.
Affinity can now offer free-play social casino games to patrons at its 11 casinos and resorts in Nevada, Colorado, Iowa and Missouri, meaning customers can enjoy online slots via their computers, tablets and mobile devices and between visits to the casino floor.
A-Play Connect is live with free-play variants of WMS Gaming slots including Rome & Egypt, Enchanted Kingdom, Invaders from the Planet Moolah and Super Jackpot Party.
David Ross, CEO of Affinity, said, “A-Play Connect powered by Williams Interactive is a leap forward in our ability to build an engaged community of players, providing players with casino entertainment in an environment where we can extend personalised offers and marketing messages that give them reasons to make additional trips to any of our casino floors.”
Bob Hays, vice president and managing director, US and emerging markets, for Williams Interactive, added: “The engagement and retention mechanics provided by combining our player-favourite games with proven social casino mechanics will allow Affinity to realise exciting benefits from the convergence between casino entertainment online and on casino floors.”
