Locus Gaming, owner of the mobile-focused Jack Gold Casino brand, has reported a “significant uplift in traffic” following a recent UK television advertising campaign.
The campaign culminated in a new player – selected a random - winning a solid gold bar in a prize draw. During the time the adverts aired, visits to the site more than doubled, with the number of active real-money players increasing by 75 per cent.
Ed Andrewes, CEO of Locus Gaming said the marketing plan was encouraging at a time when the volume, frequency and exposure of gambling adverts on UK television is under review.
He added: “We didn’t take the decision to do above the line advertising lightly as there is considerable expense associated with it. We were also aware of concerns over saturation coverage.
“But we are pleased with the increased awareness, including a boost in the credibility of the site among new and existing customers and tangible commercial returns.”
