Gaming services and technology provider Probability has launched Daily Bonus Bonanza, a new daily promotion for UK and Italian markets.
Daily Bonus Bonanza introduces a successful retention technique from social gaming to the world of real-money gambling, offering players the chance to win a range of prizes just for logging in to their gaming account.
Prizes are randomly selected and range from free spins and bonuses to cash-back offers, deposit matches and cash awards of up to £500.
Michael Byrne, chief commercial officer, said: “Daily Bonus Bonanza is a radically different approach to rewarding real-money players’ loyalty.
“The idea is almost universal in social casinos, where every player receives a daily reward of virtual currency. But no one has brought this basic gamification technique across to the real-money world until now. We are really excited about this and we know our customers are going to love it.”
