The 2013 Mobile and Tablet Gambling Summit kicked off this morning at the Hilton Tower Bridge in London.
Organised by Bullet Business, and with sponsors including Skrill, Greentube, Playtech and Jumio, the first of two days began with an introduction from moderator Aideen Shortt and a case study from Skrill. The study included the revelation that 63 per cent of online or mobile customers also visit a company’s land-based venue.
Into the first panel session of the day, Ian Macleod of Paddy Power and Chris Clapperton of Probability agreed that female-targeted gaming brands are shifting to offer content in a range of different ways and not simply as “pink” brands.
The panel also discussed the propensity of mobile gamers to move to another site if mobile platforms are not delivering the right content in an appealing way, and explored the persistent importance of searching - specifically within app stores. Paddy Power, said Macleod, is putting increasing emphasis on imagery - the importance of the icon and initial screenshots. He said the operator is seeking to take a different “non-traditional SEO” approach.
The event has made a promising start with Shortt an able and knowledgeable chair. The Tower Suite at the Hilton is not full - but it is not far off, with around 160 delegates in attendance.
