NeoGames has signed an agreement to provide MSL Ukraine with a customised portfolio of instant-win games for desktop and mobile devices.
The two companies have combined to study MSL’s position in the market and create a portfolio of instant-win games for desktop and mobile devices.
Ilan Rosen, CEO of NeoGames, said: “We are proud to have been selected by a leading lottery; especially as MSL is showing constant and remarkable growth. We were pleased to find another partner that shares our view that interactive lotteries can and should generate significant revenues to lotteries, as we do with all our other lottery customers.
“The Ukraine has an advanced technology infrastructure, and we see our comprehensive mobile offering as playing a key role into the future of our relationship.”
In addition to the extensive game offering, NeoGames will closely co-operate with the lottery’s marketing department to create growth programs for the interactive instants and other categories.
“Our fastest growing product segment is our scratch cards and therefore it was natural for us to seek for the best partner in the market that can assist us to create a success in interactive games in that category,” said Evgeniy Vlasenko, CEO of MSL.
He added: “We were impressed; not only with the NeoGames product, but also from the vast experience of successful case studies they have in other markets. We are certain that the joint efforts of NeoGames portfolio and expertise, together with our marketing team that brings the local insight, will make this a success.”
