Sportech and Picklive have announced a joint venture to launch Picklive USA, a new gaming product that will combine daily fantasy sports, social gaming and in-play entertainment.
The game will be distributed nationwide and will leverage Sportech’s extensive reach in the US where it currently processes 50 per cent of all horseracing bets. The new fantasy games will extend Sportech’s product offering beyond horseracing to a larger sports market including US professional league football, baseball, basketball, hockey and soccer.
Commenting on the joint venture, Ian Penrose, Sportech CEO said: “This transaction further develops our increasing online presence in the rapidly growing US market. With Sportech’s strong heritage in sports gaming and strong relationship base, the daily fantasy sports market is a natural potential growth area for us, and I am excited by Picklive USA’s potential to become a major player in this space.”
Picklive will be accessible to Sportech’s existing customer base in Connecticut as well as to its B2B customers through eBet, Sportech’s US online division, which operates over 20 horserace betting websites.
David Galan, CEO of Picklive said: “We are delighted to be partnering with Sportech given its unique position as a major operator in the highly regulated and rapidly changing US gaming market. Picklive has already enjoyed great success in the UK and this opportunity allows us to bring product innovation and the ‘social’ element into the daily fantasy sports space in the US and become a primary second-screen entertainment destination and social experience to accompany live sport.”
