iSoftBet has agreed a deal with Optimove that will see its customers provided with marketing campaign optimisation technology.

iSoftBet

The system will be provided to customers with Optimove technology already integrated, ensuring that operators can deploy effective marketing campaigns quickly and efficiently.

“iSoftBet platform operators will get great value from using Optimove’s retention software,” commented iSoftBet’s sales manager, Luci Apostolou.

“We have seen terrific results from operators who have already implemented this solution and we are looking forward to seeing similar results on the rest of the iSoftBet platform.”

The system allows marketing and customer retention experts to carry out presonalised marketing campaigns to maximise the impact of every marketing action and promotional offer.

“We are very excited about collaborating with iSoftBet in order to enhance their gaming platform with our top-notch retention automation capabilities,” said the Automotive marketing director, Amit Bivas.

“We expect that iSoftBet operators who implement Optimove’s software to automate and optimise their customer marketing will see great results very quickly.”