iNTERGAMINGi spoke to Richard Hogg from Betting Promotion about mobile sports betting, live betting and the challenges of operating in Asia.
IT’S been a decade since Betting Promotion began trading in sports. The company’s chief marketing officer, Richard Hogg, has been involved in online gaming even longer – since 1999. Both he and his employer have seen a great deal of change in those years.
As this issue of iNTERGAMINGi looks at sports betting including the impact of in-play, as well as the Asian markets, Hogg is well placed to offer insight on all fronts. In fact, the chief marketing officer had just returned from the iGaming Asia Congress in Macau where, on day two of the conference, he took part in a panel discussion about live streaming and betting.
Betting Promotion trades up to €1bn each year and sports betting in Asia – not least on in-play markets – is a major factor. “Whilst Betting Promotion isn’t a B2C operator, as such, we do have a lot of market intelligence delivered to us through our proprietary trading and our clients in the Asian marketplace,” says Hogg.
And what does that market data say? “As a rule there aren’t really any hard or fast figures here because most of the companies operating in the market are private and the public companies operating in the market don’t admit to it, but the given knowledge is that as much as 75 per cent - or more - of online bets in Asia are in-play. In some cases this may be as high as 90 per cent.
“A breakdown of this turnover would see soccer taking the most of it and in turn this would be on the English Premier League, La Liga (Spain), Serie A (Italy), the German Bundesliga and Ligue 1 in France. The UEFA Champions League is very big and also basketball, which is popular in China.”
Read the full article in the latest issue of iNTERGAMINGi.
