Will Duff Gordon, chief executive of Total Performance Data, considers how data and technology can reinvent the way people bet on horse racing
IT is no secret that horse racing has had its fair share of problems in terms of providing a compelling betting proposition over recent years.
Tensions between operators and stakeholders, a declining market share versus tennis and football, and a lack of technological innovation has meant that while racing was once the jewel in the crown for major operators, it now risks becoming a secondary concern.
