Oskar Klingberg, CEO of Wiraya, says that current customers are now king so it’s time to change your approach.

Oskar

THE online gaming industry is like no other. Never have I seen a more competitive and saturated market, combined with a remarkable lack of customer loyalty.

In response, all market leaders are engaged in a constant clamour for new customers, with relatively little regard and limited imagination to maximise the lifetime value of existing customers.

Read the full article in the latest issue of iNTERGAMINGi