Bit8 CEO and co-founder Angelo Dalli talks to iNTERGAMINGi about the company’s audacious new lottery product, Lotto Hero.
AS lucrative as it is, the lottery sector continues to spend a good deal of time persuading potential players that it merits a place in i-gaming’s roll of honour, alongside betting and casino.
There are a handful of success stories that can easily be called to mind but, by and large, lottery has an image problem. Certainly, engaging younger adult players remains a challenge. Bit8, with its big-money Lotto Hero product, is seeking to do just that. The company’s CEO and co-founder Angelo Dalli explains.
