Paolo Personeni, managing director for managed trading services at Betradar, talks to iNTERGAMINGi about sports betting’s innovation challenge.
WHEN a certain way of doing things is established – and shown to be successful – imitators quickly emerge.
Start-ups and potential challengers decide against innovation, which is perceived as risky, in favour of following the tried-and-tested way of operating. So, as the market fills with traders all selling the same thing, where does the innovation come from?
