Beijing Haiqiu Technology Company, which operates the China-based sports social media platform known as HQ Sports, will launch SnapPlay from Fenway Games into the Chinese market.
Founded in 2016, HQ Sports - which is led by ex-Manchester City footballer Sun Jihai - will use SnapPlay to engage and interact with the estimated 400 million mobile users in China via its social sports app, MiaoHi.
SnapPlay will also be launched in HQ’s Jihai app, a match analytic, “data-tainment” and information site for both sports fans and lottery gamers.
Peter Gough, founder and managing director at Fenway, said: “We are looking forward to launching SnapPlay into China followed by SnapBet into the UK.
“We are delighted to be forming such a close strategic partnership with such an innovative company as HQ Sports into such a large market as China which has so much potential."
Sun Jihai, chairman and founder at Haiqui, added: "HQ is always looking for engaging sports products. We were impressed with Peter and his team, and their vision of bringing instant and real-time entertainment to football fans fits perfectly with our vision for MiaoHi.”
