ICE Totally Gaming 2017 promises to be the biggest yet with organisers hoping to eclipse the 2016 total of more than 28,000 visitors by taking up yet more space at ExCeL. Here we look at some of the runners and riders.
IT seems the industry has been planning for ICE 2017 since before the 2016 edition actually closed. The reality is that many exhibitors were planning their 2017 presence, at least in principle, from the moment the 2016 show kicked off.
The constant jockeying for space and the rush to re-book makes getting and keeping a decent spot one of the year’s biggest challenges for any i-gaming company. As the show rolls round once more, making the most of the ICE opportunity is a whole new challenge in itself.
Read the full article in the latest issue of iNTERGAMINGi
