Aleš Gornjec, general manager of Comtrade Gaming, examines live casino and explains why the value of data must not be underestimated.
IF there was ever a middle ground between the classic land-based venue and the digitalisation of gaming, the golden balance lies in the live casino.
Many operators choose to include it in their product catalogue for the simple reason that it strategically targets all customer bases and proves that new products should exist along older variations in a synergystic manner. Live casinos are modern enough to remain a sign of the times, but classic enough to target the generations that are transitioning from the traditional venue experience to digital channels.
