New entrant LVBet is hoping to make a mark in the sports betting sector with an eye-catching approach.

LV Bet

WHILE some sports betting operators like to splash their brand wherever they can – usually at considerable cost – others are differentiated by a more thoughtful approach.

For a new entrant into an overcrowded marketplace, the Malta-based LVBet seeks to offer a fresh perspective. This approach took LVBet to the Chocolate museum in Cologne, Germany, to meet with 5,000 fans of ice hockey team Kölner Haie of the Deutsche Eishockey Liga.

Read the full article in the latest issue of iNTERGAMINGi