World Match examines current trends and, as executive director Andrea Boratto explains, operators must be prepared to meet these new challenges.

Omni-channel

MOBILE’S share of global web traffic continues to grow. In strict gaming terms, it is also worth noting that all the branches of the gaming industry that were once separate business units – namely land-based, online and mobile - are now all converging.

World Match, which has being providing solutions to the gaming sector since 2003, is now able to offer omni-channel game products – specifically games across desktop, mobile and Apple TV platforms - that deliver a truly seamless experience across any product, on any digital or land-based device.

Read the full article in the latest issue of iNTERGAMINGi