For operators like Omni Slots, perfecting a live gaming offer that meets the needs of the affiliate presents a significant opportunity, writes the company's affiliate director Eric Roskamp.

Omni Slots

FOR all the talk of “reinventing” casino games for the millennial generation, the rise in popularity of live dealer online table games would suggest that traditional casino games are alive and well.

So forget, for a moment, the theories about the future belonging to social/skill/casino/e-sports hybrids, because the live-dealer mini-revolution – casino in its purest form – turns those theories on their heads. And for affiliates operating in a highly competitive, saturated market, live dealer gaming offers the chance to find a new niche and harness some high-value traffic.

Read the full article in the latest issue of iNTERGAMINGi