Habanero’s head of sales Daniel Long looks at how market fragmentation rewards those providers that can tailor their offering to Asia’s different markets.
THE struggles of Macau’s land-based sector were not enough to dampen the mood at the recent G2E Asia, where – perhaps for the first time – the online sector and its future throughout Asia was the talk of the town.
We have been seeing growing demand from Asian operators in recent years - and the stereotypes of the typical Asian gambler are being torn up as I write. Dated ideas about players that do not trust RNG games and only play table games, particularly baccarat, display a lack of appreciation for the nuances of a fast-moving market.
