Karl Dukes, sales and marketing director at Mediahut, explains why offline marketing is simply another channel in the marketing mix.
THE online gaming sector is still a comparatively young industry and, as a result, is quite rightly focused on new technologies and online marketing strategies. However, as the industry matures, more emphasis is being placed on the overall mix of media currently being used for CRM purposes.
Historically, the majority of communication was carried out by email. Then came social media and mobile. Delivery platforms started to mature and develop and this led to a much wider range of holistic approaches being available to companies at all levels, both large and small. The advances in this type of technology have led to increased measurability; click-though rates and deliverability rates are now instantly available in what is effectively real time when sending these types of broadcast campaigns.
