Tom Light, vice president of business development and commercials at SBTech, considers the artistry involved in creating a brilliant sports book.
FOR a sportsbook to be “brilliant” it must be responsive, personalised, insightful, fast, accurate and immediate.
While these factors may seem obvious and easy to apply, a brilliant sportsbook will encompass each of them, plus the experience, knowledge and dedication of an operator. The operators should create and efficiently deliver their sportsbook offering based on five key criteria.
