Tobias Brunner, director of marketing operations at Sportradar, tells iNTERGAMINGi why an all-inclusive offering is essential for betting and gaming operators.
ONLY a few years ago, you might have only seen top-tier football games offered with in-play betting markets.
Now it’s a whole different world and it can be hard to believe the sheer amount of events available and the number of in-play betting opportunities that are offered in-running. New developments in online and mobile technology have brought sports betting to everyone’s fingertips, making it easier to bet via multiple channels than ever before. For betting and gaming operators looking to take advantage of the seemingly unstoppable rise of in-play and mobile betting, the time has never been better.
