As the spectre of Google continues to loom large, we take a look at current trends and developments in the field of affiliate marketing – and how it affects online gaming.
THERE was a time when it seemed as if affiliate marketing’s reluctant tango with Google would at some point come to a satisfactory conclusion with Google taking the lead and the affiliates knowing enough steps to at least keep time.
But the dance goes on. Is content really still king? Should affiliates chase conversions or new traffic, or both? How can data help? A quick trawl of the internet reveals opposing views from apparently equally credible corners of the web on most questions currently exercising the very best affiliate marketers. For our affiliates feature, we do our best to filter the results.
