Laura Da Silva Gomes, founder of Silverfish CSR, offers i-gaming companies a perspective on the benefits of a proactive corporate social responsibility strategy – and the value it can offer.
IMAGINE a train station in Russia and people doing squats in front of the ticket machine to reduce the price of their fare. A taxi app in Nigeria, teaching taxi drivers how to recognise signs of Ebola, spreading the message to the population in a far more efficient way than TV or newspaper ads.
Imagine a sunscreen company educating tattoo artists all over Brazil on how to detect early signs of skin cancer, enabling a reach of over 18,000 people per week.
Read the full article in the latest issue of iNTERGAMINGi
