Our feature steps away from talk of processor speeds and page elements and focuses instead on the ways technology has influenced the growth, cultures and products of a broad spectrum of i-gaming businesses.
THE influence of technology and innovation on our industry is blatantly clear. Without the internet and its many facets and nuances, as well as the devices to deliver the web into our homes and hands, online gaming would simply not exist.
The exciting world of i-gaming continues to thrive and, for the most part, it is becoming ever more sophisticated and mature. There’s an understanding within this second-generation online gaming industry that throwing venture capital into a suite of slots, servers, platforms and licences is no longer sufficient to make headway. “I-gaming 2.0” is a different beast and innovation is coming in different forms.
For example, across online industries, product development programmes have benched desktop in favour of mobile, with some large new markets – such as in Africa and India – often accessing the internet solely by mobile means.
In many cases, these access points are via cheap, durable Android phones meaning that the multi-channel approach is not all about high-end tech – it is about offering a comprehensive and coherent range of products across a wide range of platforms, offered with limited elements and great versatility. Doing so requires skill and verve, not just dollars.
Bringing together a wide range of contributions to iNTERGAMINGi’s Technology and Innovation feature, it is clear that the industry is only partly reliant on material advances in technology to move forward. Making the most of the opportunities that technological improvement offers is much less about wires and pixels and much more a state of mind.
Throughout the feature, companies reference a certain way of thinking, of approaching business challenges.
Read the full article in the latest issue of iNTERGAMINGi.
