Julia Salagaeva, head of business development and corporate communications for Connective Games, considers the benefits of having a western European presence.
Source: Julia Salagaeva
IN recent years there has been a noticeable trend for companies to open representative offices in Europe and particularly within the UK.
London has long been recognised as an important world centre for global business and is home to headquarters for some of the world’s most prestigious companies, across a wide range of sectors. In the last few years it has also become home to an exciting community of technology start-ups and has established a counterpart to California’s Silicon Valley in London’s own Silicon Roundabout, based at Old Street in the east of the city.
That being said, it is also acknowledged to be an expensive location to register and run a business. However, thanks to the commercial and reputational advantages it offers when creating partnerships, London is nonetheless considered to provide the kind of solidity and stability that can underpin the development of a company while still maintaining competitiveness and visibility.
Earlier this year, after attending the ICE Totally Gaming exhibition at the ExCeL centre in London Docklands in February, and meeting with clients and potential new business prospects there, Connective Games decided that now was the time to establish a representative office in the UK capital.
There were a variety of reasons for this but the main motivation relates to our current location. Connective Games have access to some of the best specialists in software programming and development and where we have the capacity to provide high quality products.
That’s something we’ve been doing since 2000 and during this time we have invested heavily in building the best team of people within the country. However, due to our location in the far east of Europe and the associated limited accessibility, we have found that it’s not always easy to showcase our offering to the rest of Europe - and indeed the rest of the world - due to our location being considered somewhat “distant”.
Read the full article in the issue 4 of iNTERGAMINGi
