Richard Hogg, CMO at Betting Promotion, looks ahead to ICE and another big year in store for the sports betting specialist
ICE Totally Gaming 2014 marks the start of a big year for us at Betting Promotion and we are very much looking forward to exhibiting at this prestigious event.
You will have read recently in the gaming press about the recent merger between the business of Betting Promotion and TAIN. In this agreement, Betting Promotion acquired the business of TAIN, with the main shareholders of TAIN taking a further stake in the new business. Betting Promotion will continue to be listed in Sweden. We feel this will be of great benefit to our clients by enhancing our services.
Betting Promotion has spent the past two-to-three years developing its B2B sports-betting offering. We know what we have is somewhat unique and that the odds we have are what we define as “true odds” from our own trading. They are not copied from somewhere else, or aggregated across a group of others; they are what we trade on.
We know these prices are right in the same way the stock market knows what prices certain entities should be valued at. So we are able to package these up and resell them to bookmakers. The current format we use to do this isn’t attractive to all potential clients and we are well aware of this, so we need to make further changes and additions. We need more product.
Read the full article in the February issue of iNTERGAMINGi
