Customisable odds comparison site SmartBets has launched in Sweden.
SmartBets is now available in English, Danish, Italian, German and Swedish.
In a separate move, for the first time horse racing will now be available to SmartBets customers in the UK.
Punters will now also be able to bet directly through SmartBets instead of linking to bookmaker sites to place their horse racing bets.
Thomas Høgenhaven, chief strategy officer for Better Collective which operates SmartBets via bettingexpert.com, said: “We’re excited to expand the SmartBets brand even further, especially in the Scandinavian market, which is why launching in Sweden was seen as a logical step.”
On the UK expansion, Høgenhaven said: “The UK has always been one of our focus markets, so following football with horse racing was a natural move.
“SmartBets will continue to add new sports to the platform as it develops, as well making them available in all our language markets.”
