ActiveWin Media has signed a deal with online gaming brand Foxy, which is operated by GVC Holdings, to help grow the brand in the UK market.
ActiveWin will provide digital marketing services for the Foxy Bingo and Foxy Casino gaming sites to boost revenues, using the ActiveWins network of more than 30,000 affiliate partners.
Adele Lawton, group head of bingo at GVC, said: “As online bingo and gaming continues to grow in popularity, we need to ensure players are getting an enjoyable experience.
"By supplementing our acquisition efforts with a new affiliate program, we can focus internal resources on customer engagement. ActiveWins will provide us with that flexibility.”
