Getting good SERPs positions can feel like charting shark-infested waters. Competitors try everything to get ahead, while Google’s dangerous currents can easily pull the unsuspecting down. Steph Norbury speaks to two experts in the field who offer invaluable advice to affiliates.
PAUL Reilly is founder and CEO of Media Skunk Works artificial intelligence laboratory at the University of York. Over the last two decades Reilly has consistently redefined the bleeding edge of SEO; he pioneered forensic SEO and industrialised large-scale link-building.
He’s consulted with most significant i-gaming operators over nearly 20 years. He insists intelligence and competitive advantage remain paramount for success, adapting to each successive new era within SEO. The artificial intelligence era is no different: “Tackling a deep learning algorithm with human scale thinking is insanity,” he says.
