Mobile casino operator LeoVegas.com has joined forces with one of Sweden’s biggest lifestyle stars - skier, car enthusiast, blogger and product designer, Jon Olsson.
The first joint venture of this three-year partnership sees Olsson taking part in the Mongol Rally; a 20,000km journey from London to Mongolia across challenging terrain.
The journey will start from London in July and is expected to last more than 30 days.
Olsson will be driving a wide-body carbon fibre Lamborghini Huracán; a challenging prospect on long stretches of extreme desert roads. Olsson will be sharing his adventures through his blog.
Apart from this adventure, LeoVegas and Jon Olsson will be collaborating on other similar activities as well as on a number of marketing events.
Niklas Andersson, Sweden country manager for LeoVegas, said, “What we like about Jon Olsson is his determination to do things in his own way and how he’s constantly looking for innovative solutions to be the very best.
“The way Jon takes on challenges with his unique winning attitude really matches with the way that LeoVegas has grown and matured over the years.”
