Digital marketing platform provider OtherLevels has extended its relationship with Camelot, operator of the UK National Lottery, enhancing messaging capabilities to increase player engagement.
Camelot has integrated OtherLevels’ Web Push and Rich Inbox services, expanding how the organisation sends messages to lottery players via desktop or mobile.
The agreement follows Camelot’s initial integration of OtherLevels’ Native App Push, which provides push notifications to players via mobile devices.
Andy Dellbridge, head of CRM and digital player communications at Camelot, said: “We’re thrilled to be extending our relationship with OtherLevels, whose services have already proven to be highly effective for us.
“We’ve seen our revenue per 1,000 messages double via the Native App Push service, and we’re very confident that the addition of Web Push and Rich Inbox will have a hugely positive impact too.”
Lance Standing, general manager for EMEA at OtherLevels, added: “We’re very pleased Camelot has entrusted us to deliver services to further boost its digital engagement with National Lottery players.
“Our Web Push and Rich Box messaging services will provide Camelot with even greater reach, and we are confident that it will prove to be a powerful tool in its marketing strategy.”
