UK-based adult gaming centre and bingo operator Praesepe has deployed software company OpenBet’s gaming content display solution at its flagship venue, The Crystal Rooms, in London.

Crystal Rooms

Installed ahead of the football World Cup this summer, OpenBet Promote is a PC-based software product that enables the operator to offer high-definition content and screen promotions across a wide range of sports. It is designed to deliver an in-venue “cinematic experience” to increase footfall and dwell time.

“It is essential that the retail gaming market continues to evolve with the fast paced digital innovations to ensure that our customers get the entertainment and experience they desire,” said Byron Evans, commercial director at Praesepe. “OpenBet Promote creates a compelling offer that does exactly that and more. The flexibility of this product offers a dynamic screen solution that is not restricted on screen location, layout or style. It greatly increases the content and targeted promotions available to our customers.”

Jeremy Thompson-Hill, CEO of OpenBet, said the deal is part of the company’s ongoing strategy to provide customers with a digital experience in shops that is “innovative, fast and most importantly, interactive.”

“We look forward to the many more ventures ahead with Praesepe,” he added.