Sound Leisure’s Last.fm application in its VenueHub jukeboxes is proving a hit with customers.
Half a million paid-for tracks on the jukeboxes have passed through the Last.fm server, in a process known as “scrobbling.”
Last.fm offers the opportunity to build up a profile of their favourite music online, which they can access remotely and from the VenueHub jukebox in their local pub. This means they can log on via the jukebox and see all of their favourite tracks without having to search for them.
The application also offers a radio station feature created using the tracks chosen by subscribers. So, for pub customers who want to recreate the same ambience at home, they can access the Last.fm profile for that specific venue and play the music chosen and paid for by customers there.
“With the Last.fm application on VenueHub, we are extending the pay-for-play experience beyond the venue itself,” said Sound Leisure’s Chris Black. “We are allowing music lovers to bring their own music into the pub via the Last.fm server and half a million paid-for tracks proves that this is what customers want. But what’s more, we are actually creating a music branding opportunity for bars and pubs that can extend beyond opening hours onto the internet.
“This not only markets the venue to a new audience but allows loyal customers to enjoy the ambience of a pub, even when it is not open.”
