Sorteo Games, the San Diego, US-based provider of electronic lottery systems and services, has signed an agreement with Jumbo Interactive for the growth and expansion of the online lottery in Mexico.
The deal, which sees Sorteo receive an investment $2m, will enable Jumbo, which is based in Brisbane, Australia, to sell Mexican National Lottery draws via the internet and mobile.
Under the terms of the agreement, Jumbo will integrate its technology with Sorteo’s distribution platform and become an official internet and mobile retailer of the lottery products that Sorteo offers from Lotería Nacional and Pronósticos, the two largest lotteries in Mexico with combined sales of over $1.2bn.
Nour-Dean Anakar, CEO and founder of Sorteo Games, said: “We welcome this investment from Jumbo, which will enable us to accelerate our roll-out programme in Mexico. The automation of the lotteries is progressing well, and now we can expand and promote our online lottery distribution channel quicker than anticipated.
“Jumbo’s track record of success with the Australian lotteries makes them the partner of choice for introducing online lottery games in Mexico. We look forward to a long and fruitful relationship with them,” added Anakar.
