Debit card systems provider Embed is stepping up its marketing efforts over the next few months by exhibiting at several international trade shows.

Following the Asian Attractions Expo Hong Kong and the Bowl Expo in the US in June, Embed will turn its attention to the Euro Attractions Show in Berlin, Germany, and ENADA Rome next month. Then in November, the company will exhibit at IAAPA in Florida, US, before moving onto ATRAX in Istanbul, Turkey, the following month.

“Embed is delighted to announce increased investment in our marketing activities across the globe,” said company CEO Adam Steinberg. “With our direct offices already established in four different regions, including dedicated specialists for service and support, we want to let operators and proprietors know about the advantages of the Embed system and expose them to new opportunities for investment protection and revenue generation.”