JPM International’s Al Murray’s Beautiful British Game has been approved by several leading pub companies and, according to the company’s Paul Bursnell, this is translating into a healthy order book.
“Al Murray’s Beautiful British Game has performed exceptionally well on test and been welcomed by retailers who see their Category C options opening up. We’re passionate about the UK market and have already commenced the development of several new games,” said Bursnell.
The latest endorsement of Al Murray’s Beautiful British Game has come from leading hospitality and pub operator Stonegate Pubs, owner of seven brands encompassing the entire spectrum of the pub market.
Stonegate Pubs’ head of electronic leisure, Dawn Vale, explained: “We’re absolutely delighted with Al Murray’s Beautiful British Game. Stonegate Pubs is a wet-led business and we know that our customers like playing analogue machines when enjoying a pint. We’re delighted, therefore, that JPM is supporting this genre when it appears to have fallen out of favour with some manufacturers.
“Our customers have really taken to Al Murray’s Beautiful British Game and this has been reflected in a strong cash box performance. The Al Murray The Pub Landlord brand is appealing to customers across all of our trading divisions. We will continue to support analogue products in line with our strategy and will work with our trading partners to achieve this.”
JPM International has confirmed that development on Al Murray’s Beautiful British Game’s sequel is well under way, in line with the company’s commitment to the UK analogue market.
