Debit card system specialist Embed has once again been confirmed as the key systems provider for this year’s Modhesh World event, taking place in Dubai, UAE, from June 14 to August 25.
Part of the Dubai Summer Surprises programme, Modhesh World 2012 comprises a huge variety of live performances, activities, rides, games and attractions spread over seven halls of the Dubai World Trade Centre.
Embed has been supplying systems used at the Modhesh World event for the last three years at it’s previous home at the Dubai Airport Expo Centre. With the move this year to the Dubai World Trade Centre and a much increased size of 60,000sq.m, Embed has provided cashless systems throughout the venue for rides, games and attractions plus has been commissioned by the Dubai government to provide the entry management solution for the event.
Several well known Dubai based operators have been involved in this project including Bel-Remaitha, HB Leisure and Magic Planet and all games, rides and attractions provided to the event have been connected by Embed’s wireless cashless card system.
Embed general manager for Middle East operations Bala Cherukooru said: “The huge scale of this event over seven halls and 60,000sq.m made this a challenging project to implement but with Embed’s proven wireless network and back office systems and local implementation and support team the deployment has been a huge success and has run smoothly since day one.”
Modhesh World has become a very popular event on the Dubai calendar and is visited by people from not only the UAE but across the GCC countries.
