The biggest stand at last week's DEAL show in Dubai was once again that of distributor Amusement Services International.
And is it perhaps an indicator of the strength of the show - and the region generally - that Sega chose to launch its latest arcade racing game, KO Drive, on the ASI stand.
The cabinet design was based on Sega’s Racing Classic, a design that has also been used for games such as GRID and Sonic All-Stars Racing. The game also has upgradeable weapons systems.
ASI offers a concept to completion turnkey solution for the set-up of amusement, leisure, entertainment and food and beverage destinations across the world. Since its inception in 1999, the company has executed an array of successful projects across the globe and in the Middle East.
The tenet has always been to create unique entertainment facilities that not only stand apart from the competition but also match the cultural, social and economic values of the market they are located within and the commercial aspirations of its customers.
