QubicaAMF and Sega Amusements Europe have entered a strategic alliance that will see the two companies "reinforce their distribution coverage and boost investors business," by offering a complete line of coin-op amusements and bowling products and services.

The two companies will offer products designed to entertain consumers and drive repeat business. The alliance will reinforce the sales network by providing local distribution coverage in Europe, Middle East and Russia and will allow both companies to offer expanded product lines.

"This is a big opportunity for QubicaAMF and Sega," said Gian Anestis Avraam, international sales and business development for QubicaAMF. "By working together, a joint sales distribution network means better market coverage resulting in improved customer service. The strategic nature of this alliance opens the doors to jointly developing new entertainment concepts for the market in the future."

Sega’s COO Paul Williams added: "The strategic alliance that we have formed with QubicaAMF is another example of us working with the best global brand names in the amusement and entertainment sector. We are delighted at the prospect of working with the team at QubicaAMF and the tremendous business opportunities it presents for both companies, along with the many potential benefits that it will bring to our customers and partners. Between us both we have extensive coverage across our sales territory and the ability to offer complete turnkey solution of amusement and bowling."