QubicaAMF, a leading manufacturer of bowling products, signed a contract to be the bowling equipment provider for River City Roll, the new upscale bowling facility to be built in the trendy Scott’s Addition area of Richmond, Virginia, US.
Former investment banker and Richmond local Rob Long is leading a team that includes former Jefferson Hotel restaurant director Ben Eubanks. The developers plan to break ground on the $5m facility this month and it is expected to open in early 2018.
Long said: “Given the renewed activity in the city of Richmond and entertainment spending on the rise, it all just made sense. We think bowling is the perfect fit and will be the anchor for a very successful entertainment option in central Virginia.”
River City Roll will house 20 lanes of bowling, featuring equipment from QubicaAMF, including the BES X Bowler Entertainment System, XLi Edge Pinspotters and SPL Select Lanes.
Long and his team plan to theme each lane around well-known Richmond streets, offer high-end food and drinks combined with outside seating options, feature live music and bar space equipped with televisions and stocked with beer from local breweries. Additionally, River City Roll will include private event spaces and lanes that can be sectioned off for large parties and corporate events.
Jay Buhl, senior vice president and for QubicaAMF, said: “I would like to congratulate Rob and his investors. This is an exciting project. We ship products around the world every year. We are thrilled to be able to showcase our latest products in a local venue and work with a local investor to help them bring their project to life.
“Boutique bowling centres are being built across the country and Scott’s Addition is the perfect location for Richmond’s first. We are proud to be involved with this venture.”
