Playtech BGT Sports, a leading supplier of omni-channel sports betting technology, has reported “record-breaking” shop self-service betting terminal performance during the Cheltenham Festival.
Turnover was up on the previous weekly records during the festival, as customers enjoyed features such as Best Odds Guaranteed and Lucky Bet concessions.
It was the first Cheltenham since PBS launched its Racing Post product, which includes a full suite of integrated content appealing strongly to the low-mid staking recreational customer. Betting during the festival also saw the share of bets on multiples such as Lucky 15s and trebles grow as more customers adopted the wider functionality of the SSBT, migrating towards the higher margin, non-singles bet types.
PBS’ dedicated specialist trading team enjoyed a particularly strong festival, releasing prices earlier and offering higher limits while maintaining margin.
John Pettit, managing director for UK, Ireland, Asia and Australia at PBS, said: “Our figures throughout the Cheltenham Festival were very positive as we saw record-breaking horse racing turnover coupled with margins that you would usually associate with football on SSBTs.”
A number of additional features are planned for PBS SSBTs over the coming months, including further enhancement to Best Odds Guaranteed bonusing and Happy Hour configuration, providing the terminal customer with a range of features and promotions matching shop offers over the counter.
