MediaMation will be the exclusive MX4D supplier for Novo Cinemas, the family entertainment destination that has launched the first 4D cinema experience at its flagship location, Mall of Qatar, Doha.
MX4D theatre seats move in sync with the movie action and special EFX generators in the cinema, allowing guests to “feel” the movie’s motion, jolts, pokes, wind, water and even scents.
Debbie Stanford-Kristiansen, CEO of Novo Cinemas, said: “As a cinematic leader in the Middle East, Novo Cinemas is well known for introducing the region to pioneering technological firsts. By partnering with the leading interactive 4D cinema technology MediaMation, Novo Cinemas is once again delivering the latest in film experiences, ensuring our patrons have a great time.”
Heather Blair, head of cinema sales for MediaMation, said: “It is exhilarating, watching our current cinema partners grow and add more 4D screens because they are doing well. MX4D technology integrated into Novo Cinemas will further enhance their already impressive repertoire of cinema experiences.”
