Pinnacle Entertainment, a casino entertainment company, was recently chosen by the JW Marriott Hotel at Marco Island in Florida as the location's family entertainment advisors.
The hotel is adding a $320m expansion that features a 12,000sq.ft entertainment centre, which will be known as 10k Alley.
The site will feature a high-end sports bar, six lanes of QubicaAMF’s Highway 66 bowling, a themed, six-hole mini golf course by Creative Works and a 50-piece game room with a redemption store. The facility, which is located on the beach, is slated to open later this year, and hopes to serve both hotel guests and groups.
"We are extremely excited to be working with the JW Marriott team on this project," said Pinnacle president George McAuliffe. "It's a testament to the growing popularity of family entertainment that such a prestigious hotel brand is adding it as a major component in its offerings. We are proud to have been selected to join the team and advise on design, development and operations planning for this diverse entertainment centre.
"Our first task was to assist the hotel in selecting the game and attraction operator," McAuliffe continued. "Tricorp Amusements was selected and they've been doing a terrific job as we design and develop the centre.”
Tricorp will provide all games and attractions as well as operate and maintain them. Rick Medwedeff, general manager of the Marriott Marco Island resort, said: "This addition and recent brand conversion bring to fruition years of planning, dedication and hard work, and I could not be more pleased.
"As we move forward into the next chapter of our resort's story, we are embracing our celebrated past and welcoming a new level of luxury and amenities. The 10k Alley entertainment centre is a key ingredient in the new activity mix. Pinnacle's contributions have been invaluable as we create and execute a unique, fun amenity for our guests."
