Inspired is expanding its Mike Tyson brand and will be introducing a collection of the products to the Italian gaming market.
“I think brands tend to cross over different markets even though some are unique to certain markets,” said Inspired’s CPO Steven Collett. “The Tyson brand has worked extremely well in the UK and is going to be launched in Italy soon along with our virtual products.”
Concentrating on the sports theme, the company is also launching a Shaquille O'Neal basketball game later this year. The company is also launching a series of mobile products called Rush Live and Rush Go which are particularly aimed at the sports betting and casino betting markets.
Delighted to be at the ICE Totally Gaming show in London last week, Collett said: “The show has a huge pedigree going back all the way to ATE and now it’s the biggest gaming show in Europe and I think rivals G2E in this industry. It’s where all the best exhibitors go and where all the best customers come to.”
Pictured: Inspired’s CPO Steven Collett at the company’s stand at ICE
