Holovis and S&S-Sansei Technologies have partnered to create the patented Immersive Elevator MediaCoaster.
The attraction begins with the creative narrative flowing through a themed media and interactive pre-show before guests board what is seemingly a traditional dark ride. The story continues with the ride vehicle entering a 360-degree dome and media completely surrounding the guests, free of VR headsets or 3D glasses.
Stuart Hetherington, CEO of Holovis, said: “Together with S&S-Sansei Technologies, we have paralleled the key structure of narrative-based entertainment and applied it to the physical coaster experience, something that has never been done before in this way.
“Coasters have long been the traditional form of physical and thrilling entertainment but typically the patterns of excitement peak at the highest point, which is usually towards the beginning, then drop as there is no connected narrative to continue the thrill.
“By adding a creative-led emotive story and journey into the attraction design and ensuring a shared immersive experience, we are creating a new genre in coaster solutions that ensures as physical boundaries are reached, coaster technology can evolve into completely new attractions.”
Tim Timco, CEO and president of S&S-Sansei Technologies, added: “S&S is very pleased that our partnership with Holovis will now allow us to bring the immersive Elevator MediaCoaster to the amusement industry. We believe the dynamic, immersive experience of this new attraction will have a tremendous impact on the industry by providing a uniquely thrilling, memorable experience that will draw people looking for the ultimate combination of intense immersion and physical thrill.”
